Effective Design Process

We believe there is beauty in the manipulation and representation of materials.

By removing the unnecessary, we can focus on the essentials.
This is the art of subtraction.

We balance artistic expression and innovative engineering.
We tell authentic, compelling stories with the world in mind.

We create products that speak for itself through its form, function, and micro considerations.

We are fascinated with materials — what they can do, how it's created, and how their uses have changed over time. It's difficult to find the right material in an ocean of options. We believe that in order to come up with innovative solutions, it's important to think about materials at the beginning of the project and how it can accentuate the industrial design.

By placing materials at the heart of our design process, we let its intrinsic properties lead the way in creating new and unique design opportunities. We observe and discover how properties can be brought out and given an emotional, sensorial, and functional story. Materials should be chosen carefully, to the point where it's obvious and unthinkable to find alternatives as replacement.

This is our belief and mission to fight for material justice.